The innovation is like Paris Hilton

The innovation is sort of like Paris Hilton. She's everywhere and nobody really knows why. This is what Krisztina Holly, a serial entrepreneur and engineer tells us in a plea to preserve the true meaning of innovation. I liked the definition of innovation - "true innovation is the process of translating new ideas into tangible societal impact.” I couldn't agree anymore. The innovation is not just about the product or a process and it should certainly be not confused with an invention. I am not sure if innovation is a buzzword yet, but to me, it is nothing but common sense.